VISFO
Knowledge base
Narrative and topic analysis
Close the gap between what you say and what your stakeholders actually hear.
Definition and criteria
A well-recognized, highly respected and trusted expert with significant influence in their field. KOLs are often thought leaders and educators, whose perceptions are likely to impact the opinions and decisions of others in their professional network. To be considered a KOL, an individual may fulfill some or even all of the following criteria:
Criteria 1
Criteria 2
Criteria 3
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Criteria 6
Power your decision-making
with bespoke and intuitive intelligence boards
Visualize
VISFO combines cutting-edge technology and deep subject matter expertise to de-silo data and enable confident decision-making. With all outputs housed in our fully interactive, AI-enhanced knowledge base. Teams can drill down from high-level strategy to granular evidence, surfacing the right information in seconds.
Identify
- The real-world themes dominating patient, HCP, and media conversations
- Internal communication priorities across brand, medical, and field materials
- Overlaps, disconnects, and blind spots between internal strategy and external discourse
Analyze
Use intuitive tools to:
- Spot gaps between stakeholder interests and internal messaging
- Track how your narrative compares to competitors or external sentiment
- Discover emerging themes that warrant more proactive communication or scientific exploration
Maintain alignment throughout the product lifecycle with custom filters, strategic modules, and real-time updates, so you’re never a step behind
Use cases
How can this help your team...
Medical Affairs
Ensure scientific narratives address the most pressing concerns of KOLs, DOLs, and patients
Improve field medical training and insight capture by highlighting blind spots
Adapt communication strategies based on new topics emerging in the field
Market Access
Identify messaging gaps that may impact payer discussions
Align external communication with policy developments and market sentiment
Support pricing and reimbursement strategy with evidence-backed narratives
Clinical Development
Anticipate future unmet needs and align development plans accordingly
Understand language used by patients to describe symptoms, burden, and experience
Refine protocols, endpoints, and recruitment messaging to resonate with target populations
See it in action with an interactive demo
See how VISFO’s precision intelligence and collaborative approach ensures you have the right insights, at the right time, to make the best possible strategic decisions.
