Digital effectiveness
"With VISFO’s precision intelligence and collaborative approach, our team ensures you have the right insights, at the right time, to make the best possible strategic decisions."
“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”
Strategic framework
Content engagement metrics
Measure how healthcare professionals interact with your content across platforms and therapy areas.
- Views, shares, likes, comments, and time-on-content,
- Branded vs. scientific content performance,
- Platform-specific engagement (including LinkedIn).
Optimize content, messaging, and timing based on what your audience actually engages with—maximizing impact and efficiency.
Network identification
Visualize the web of interconnected HCPs and digital influencers in your therapeutic space.
- Map digital opinion leaders by shared behaviours and engagement
- Identify hidden connectors and rising voices
- Segment by geography, channel, or specialty
Focus outreach on high-trust networks, not just individuals, by understanding how digital influence flows across your field.
Topic influencer mapping
Identify the most active, credible voices shaping real-time clinical discourse.
- Track who’s driving conversation by topic
- Align new data dissemination with trusted voices
- Support launches, conference amplification, and campaign seeding
Engage the right influencers at the right moment, with confidence that they’re trusted by your target audience.
Topic tracking
Monitor how scientific topics and clinical themes evolve over time.
- Momentum, sentiment, and emerging interest curves
- Country- and role-level segmentation
- Real-world HCP priorities mapped dynamically
Stay ahead of trend shifts, adapt communications strategy, and lead in the moments that matter most.
Service benefits
Focus on what matters to your HCPs
Understand what content resonates and which clinical conversations are gaining traction—so every communication meets a real need.
Deliver digitally enhanced lifecycle support
Track and optimize communications continuously across geographies, indications, and milestones—building engagement over time.
Listen to the voices that matter, not just those that are loudest
Map the networks and influencers who shape perception, not just presence—ensuring authentic, high-trust engagement.
See it in action with an interactive demo
