VISFO
Knowledge base
Digital landscape snapshot
Make sense of the online ecosystem shaping your therapy area: across patients, professionals, platforms, and brands. Capture the digital signals that inform perception, shape strategy, and surface unmet needs.
Definition and criteria
A well-recognized, highly respected and trusted expert with significant influence in their field. KOLs are often thought leaders and educators, whose perceptions are likely to impact the opinions and decisions of others in their professional network. To be considered a KOL, an individual may fulfill some or even all of the following criteria:
Criteria 1
Criteria 2
Criteria 3
Criteria 4
Criteria 5
Criteria 6
Power your decision-making
with bespoke and intuitive intelligence boards
Visualize
VISFO combines cutting-edge technology and deep subject matter expertise to de-silo data and enable confident decision-making. With all outputs housed in our fully interactive, AI-enhanced knowledge base. Teams can drill down from high-level strategy to granular evidence, surfacing the right information in seconds.
Identify
- Gaps between corporate messaging and stakeholder interpretation
- Emerging digital voices shaping sentiment and scientific discourse
- Shifts in tone, concern, or attention across stakeholder groups
- Unmet needs expressed in real time by patients and professionals
Analyze
- Monitor and benchmark competitor brand visibility and positioning
- Surface early warning signals or opportunities before they go mainstream
- Map digital influence networks across HCPs, advocates, and communities
- Inform comms, engagement, and education strategies with live insight
Cut through the noise with insight that’s not just reactive, but strategic, structured, and ready for action.
Use cases
How can this help your team...
Medical Affairs
Spot emerging influencers and join high-impact scientific conversations
Adapt communication strategies to stakeholder tone and digital discourse
Track how real-world experiences and sentiment shape understanding
Market Access
Understand perception of value and access-related concerns
Identify patient and HCP narratives influencing payer attitudes
Track digital advocacy around treatment access and pricing
Clinical Development
Surface patient-expressed barriers to enrolment or treatment continuity
Refine trial materials and endpoints based on real-world language
Identify early signs of interest or concern in trial design or drug class
See it in action with an interactive demo
See how VISFO’s precision intelligence and collaborative approach ensures you have the right insights, at the right time, to make the best possible strategic decisions.
