VISFO
Knowledge base
Competitive landscape snapshot
Anticipate competitor moves and sharpen your own strategy with an instant, structured view of the competitive terrain. What’s in development, what’s approved, and what’s winning on price, access, and value.
Definition and criteria
A well-recognized, highly respected and trusted expert with significant influence in their field. KOLs are often thought leaders and educators, whose perceptions are likely to impact the opinions and decisions of others in their professional network. To be considered a KOL, an individual may fulfill some or even all of the following criteria:
Criteria 1
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Power your decision-making
with bespoke and intuitive intelligence boards
Visualize
VISFO combines cutting-edge technology and deep subject matter expertise to de-silo data and enable confident decision-making. With all outputs housed in our fully interactive, AI-enhanced knowledge base. Teams can drill down from high-level strategy to granular evidence, surfacing the right information in seconds.
Identify
- Active competitors across the development lifecycle—from early phase to launch
- Comparative design strategies and outcome measures
- Pricing benchmarks and reimbursement decisions across markets
- Opportunities to differentiate through unmet need, access gaps, or novel trial design
Analyze
- Track shifts in competitor strategy, partnerships, and market entry patterns
- Compare trial positioning, value propositions, and access outcomes
- Evaluate price and value alignment using real-world HTA and pricing data
- Map threats and opportunities to refine your product strategy and risk profile
Be ready for what’s next. Whether you’re early in development or approaching launch, this snapshot helps you understand where you stand, and how to stand out.
Use cases
How can this help your team...
Medical Affairs
Prepare scientific narratives with competitive differentiation in mind
Support field teams with context on comparator trials and data strength
Understand evolving standards of care in your therapeutic area
Market Access
Benchmark pricing and reimbursement conditions across countries
Identify HTA drivers and barriers early in development
Strengthen access strategies with evidence of unmet need or improved outcomes
Clinical Development
Optimise trial design by learning from competitor inclusion criteria, endpoints, and comparators
Anticipate regulatory hurdles and approval trends
Align development with market signals and payer expectations
See it in action with an interactive demo
See how VISFO’s precision intelligence and collaborative approach ensures you have the right insights, at the right time, to make the best possible strategic decisions.
