Target product profile(TPP) design
"With VISFO’s precision intelligence and collaborative approach, our team ensures you have the right insights, at the right time, to make the best possible strategic decisions."
“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”
Strategic framework
Clinical landscaping
Define the clinical opportunity by understanding:
- Burden of disease and symptom burden
- Unmet need across lines of therapy and geographies
- Real-world treatment pathways and limitations
Competitive landscaping
Benchmark your product against:
- Emerging mechanisms of action and trial designs
- Comparator strategies and inclusion/exclusion criteria
- Clinical differentiation points and positioning whitespace
Ensuring your TPP addresses true gaps in care with endpoints and positioning that resonate with clinicians and regulators.
Market value and price benchmarking
Link clinical value to commercial viability:
- Assess pricing benchmarks in relevant markets,
- Identify payer concerns based on HTA precedents,
- Align your profile with economic narratives that resonate.
Identify where your asset can stand out and how you can evolve your TPP to stay ahead of the curve.
Stakeholder mapping
Incorporate the expectations of:
- Key opinion leaders and advisory board insights,
- Clinical investigators with influence on trial design,
- Market Access experts and guideline authors.
Build your profile in a way that anticipates scrutiny and earns advocacy early.
Service benefits
Shape a clinically credible, regulator-ready TPP
Build your development plan on a foundation of burden of disease insights, treatment gaps, and strategic endpoints.
Create sustainable competitive advantage
Identify clear differentiation opportunities using clinical and competitive data overlays and market intelligence.
Connect scientific promise to commercial potential
Ensure your TPP reflects both market expectations and payer realities with value-based thinking from day one.
See it in action with an interactive demo
