Thinking, evidence
and proof.
A working library, not a blog. Case studies from real engagements, short-form insights, deeper guides and the latest from VISFO.
- Case studies
- 29
- Insights
- 39
- News
- 6
Everything in one place.
Every case study, insight, guide and news item, newest first.
The hidden value of revisiting old work
Revisiting past projects in health informatics unlocks creativity, refines methodologies, and strengthens team capabilities, promoting a culture of continuous learning and innovative problem-solving for future challenges.
12 Oct 2025
The innovation challenge
Explore how healthcare and technology intersect amidst digital transformation. Emphasizing collaboration and adaptability, we tackle the innovation challenge, leveraging AI for improved patient outcomes and efficient solutions.
8 Oct 2025
What great problem framing looks like in life sciences
Effective problem framing in life sciences enhances clarity, identifies actionable challenges, and aligns teams, fostering innovation and improving healthcare outcomes through well-defined, collaborative solutions.
15 Sept 2025
Evidence is the product: Why methodology matters so much
VISFO emphasizes the importance of rigorous and transparent methodologies in health intelligence, ensuring quality insights and fostering collaboration to empower clients in navigating complex healthcare challenges effectively.
15 Sept 2025
Why translational thinking matters more than ever
Translational thinking is vital for healthcare, bridging research and application. It enhances communication, fosters collaboration, and transforms insights into strategies that improve patient care and market responsiveness.
15 Sept 2025
How we turn short-term projects into long-term value
Transform short-term projects into long-term value with our strategic approach, delivering quick insights, scalable solutions, and continuous improvement through AI, empowering your organization for lasting success.
6 Aug 2025
AI is a journey
We empower clients through collaborative consulting in AI, ensuring tailored solutions that integrate seamlessly into existing operations and foster meaningful, sustainable transformation. Trust and co-design drive our approach.
6 Aug 2025
Where generative AI fits in pharma workflows, and where it doesn’t
Explore how generative AI can enhance pharma workflows by accelerating drug discovery and optimizing clinical trials, while recognizing its limitations and the necessity of human expertise.
5 Aug 2025
The overlooked power of prototypes in driving alignment
Prototypes turn abstract plans into clear decisions. See how three quick demos aligned multiple teams, accelerated progress, and proved that speed is real currency in pharma.
16 Jul 2025
Why design isn’t just a final touch: The unseen power of design in consulting
One of the most misunderstood roles of a designer in a consulting team is assuming we come in after the thinking is done. In reality, we often help structure that thinking in the first place.
22 May 2025
Designing better advisory boards: The power of data-driven KOL selection
If the same voices are consulted again and again, you risk missing emerging insights, underrepresented expertise, and the chance to align your science with where the field is actually going.
12 May 2025
Why better asset evaluation needs to begin earlier than you think
At VISFO, we believe that the earlier you consider the true potential of your asset, the more control you have over your long-term strategy.
8 May 2025
What we mean by compliant AI (and why it matters for pharma teams)
On paper, it looks like a silver bullet for overloaded teams juggling publication monitoring, stakeholder mapping, strategy alignment, and internal reporting. But there’s a catch.
1 May 2025
What’s so special about VISFO’s consulting approach?
Many consultancies have skilled people. But our clients often tell us that what makes our team different is how quickly we add value.
30 Apr 2025
In KOL mapping, where you start is of utmost importance
Over the years, teams have relied on various data sources to build their stakeholder maps. Speaker program records, claims databases, publication counts, social media metrics. All of these have become standard tools. Each has value, but each also comes with trade-offs.
29 Apr 2025
How Medical Affairs can navigate conflicting priorities
If you’ve worked in Medical Affairs for more than five minutes, you’ve already faced the alignment problem.
25 Apr 2025
How dynamic scientific ranking changes everything
Every strategic decision in pharma depends on having the right information at the right time, however, the volume and fragmentation of scientific data can make that incredibly difficult.
17 Apr 2025
Three reasons Rising Stars are the key to future-proofing your medical strategy
What if you could engage with emerging thought leaders before they become the next big thing? Shifting your focus could transform how you build influence and future-proof your medical strategy.
11 Sept 2024
A day in the life of a PhD student, with Jadie Acklam
Meet Jadie, a University of York PhD student who is part of our wider relationship with the University of York. Jadie took us along for a day in her life working within the Haematology Malignancy Diagnostic Services at St James's University Hospital.
11 Jun 2024
AI's role in transforming patient care: Perspectives from our Principal Product Manager
We sat down with our Principal Product Manager, Dr Rachael Hagan, to chat about her role at VISFO and her thoughts on the impact of AI on patient care and her insights into the future of the field.
22 Apr 2024
How I became James Iremonger, Head of Data Science at VISFO
Meet James, our Head of Data Science and one of the longest-serving members of the VISFO team. Always happy to provide his expertise (and amazing recipes!), we had a chat with James about his journey to becoming a Data Scientist, his top tips for entering the industry, and the biggest challenges of the job.
20 Feb 2024
Insight to impact: How insights are shaping Medical Affairs strategies
We look at how Medical Affairs teams are adapting to changing data landscapes.
18 Jan 2024
Reflections on Web Summit 2023
We catch up with Andy Hall, our Chief Product Officer about his trip to Web Summit 2023, all things AI and what this means for the future.
28 Nov 2023
Building a brighter future with patient support programmes
We explore how patient support programmes (or PSPs) are bridging the gap between pharma, healthcare professionals and patients.
4 Sept 2023
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