What is the conference landscape?
The conference landscape comprises the major scientific and medical congresses, symposia, and annual meetings relevant to a particular disease area or therapeutic field. These events provide a platform for the presentation of new clinical data, emerging research, health policy developments, and strategic industry announcements. The landscape includes global, regional, and local meetings, often organized by academic societies, professional associations, or industry groups.
Why is the conference landscape important?
The conference landscape plays a central role in shaping clinical and commercial strategy. It offers opportunities to monitor competitor activity, assess the visibility and impact of new data, and engage with key stakeholders including investigators, key opinion leaders, and regulators. For medical and commercial teams, conferences are also critical venues for scientific exchange, brand positioning, and the identification of collaboration or partnership opportunities. Mapping this landscape allows for targeted planning of data dissemination and stakeholder engagement throughout the product lifecycle.
