Competitive intelligence
A baseline CI read plus the watchlist worth running for the next 12 months.
Shortlist it, send it over — we come back with the shape we'd actually recommend.
What competitive intelligence actually is.
A baseline read of the competitive landscape plus the watchlist worth running for the next 12 months. Not a one-off slide deck, a living signal feed with quarterly read-outs the cross-functional team can act on.
Built for asset teams entering a contested space or re-orienting after a competitor read-out. Sized for situations where competitor moves shape pricing, positioning or evidence priorities.
- Baseline CI report across the competitor set
- Prioritised watchlist with cadence and owners
- Live signal feed classified by impact and function affected
- Quarterly cross-functional read-out and operating ritual
- Decision log of how CI inputs changed the asset plan
Add the pieces you'd want and we'll build a shortlist you can review, reorder and send over. No pricing wall, no commitment — we come back with what we'd actually recommend, including anything you don't need.
Approach, modules, delivery.
Move through the tabs to see how the work runs, what it's made of and what lands at the end.
Inputs
- Named competitor set (3–8 typically)
- Publication, congress and trial registry feeds
- Pricing, label and regulatory signal
- Social and digital signal (HCP-attributed)
Method
Always-on tracking of the competitors that actually move your numbers. Signals are categorised (clinical, regulatory, commercial, behavioural) and surfaced through a live feed plus quarterly readouts. The team owning your asset gets a single source of truth that doesn't disappear when an agency contract changes.
Assumptions
- Competitor set is reasonably stable over 6–12 month windows.
- Public signal is sufficient, no insider or non-public sources are used.
Limitations
- Behavioural signal under-represents non-public channels.
- Early signal ≠ certainty; quarterly readouts are calibrated probabilities, not predictions.
Think this belongs in your scope?
Add it alongside anything else that fits, then send the shortlist over. We'll reply with the shape we'd recommend — sequence included, and the parts we think you can skip.
Build what comes next.
Whether you need growth, answers or capability, VISFO helps you move earlier and faster.