DCE & Preference Studio
Discrete choice experiments and preference elicitation, end to end.
Shortlist it, send it over — we come back with the shape we'd actually recommend.
What dce & preference studio actually is.
Design and run discrete choice experiments and preference studies end to end, instrument design, fielding, analysis, with outputs that drop straight into the value story and the economic models rather than sitting in a separate report.
Built for HEOR and access teams where preference evidence has to land in a label claim, a value-story argument or a model input within the submission window, not after it.
- DCE / preference study report
- Quantified trade-off structure with confidence intervals
- Instrument design provenance and reproducibility
- Implications for label, value story and model inputs
- Live wiring into Model Studio, Payer Value Composer and Narrative Workbench
Add the pieces you'd want and we'll build a shortlist you can review, reorder and send over. No pricing wall, no commitment — we come back with what we'd actually recommend, including anything you don't need.
Approach, modules, delivery.
Move through the tabs to see how the work runs, what it's made of and what lands at the end.
Experimental design
Attribute and level definition, efficient (D-optimal / Bayesian) and blocked designs, choice-task generation with overlap and dominance checks.
LiveFielding & sample
Multi-mode survey fielding (web, app, panel), quota management by country and sub-group, attention checks and dropout monitoring.
LiveChoice model estimation
Conditional logit, mixed logit (HB) and latent-class models, part-worth utilities, attribute importance and preference heterogeneity.
LiveWTP & trade-offs
Willingness-to-pay, willingness-to-wait and marginal rates of substitution, with bootstrap credible intervals and country contrasts.
LivePreference simulator
Share-of-preference simulator for product profiles, with sensitivity to attribute changes and competitor scenarios.
LiveSurface sync
Pushes WTP and preference weights to Payer Value Composer, patient-preference claims to GVD, and utility deltas to Model Studio.
LiveThink this belongs in your scope?
Add it alongside anything else that fits, then send the shortlist over. We'll reply with the shape we'd recommend — sequence included, and the parts we think you can skip.
Build what comes next.
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