Definition
Payer Influencing Key Opinion Leader (PIKOL)
A Payer Influencing Key Opinion Leader (PIKOL) is a key influencer of healthcare policy and reimbursement decisions.
What is a Payer Influencing Key Opinion Leader (PIKOL)?
A PIKOL is an individual who has the potential to shape and impact regulatory and reimbursement decision-making,health policies and treatment guidelines in a particular therapy area.
What are the key characteristics of a PIKOL?
To be considered a PIKOL, an individual may fulfill some or even all of the following criteria:
- Prestigious Key Opinion Leader (KOL) orother industry expert
- Healthcare policy expert or health economist
- Involved in health technology assessments,pricing and reimbursement decisioning, and regulatory advisory
- Significant member of a professional organization or network
- Guideline author and/or advisory committee member
- Digitally active
By identifying and engaging with PIKOLs, organizations gain valuable insights into payer perspectives and influence over reimbursement policies, ultimately facilitating optimization of product positioning and market access.
PIKOL mapping is a core component of VISFO’s Helix service offering. Click here to find out more.