A PIKOL is an individual who has the potential to shape and impact regulatory and reimbursement decision-making,health policies and treatment guidelines in a particular therapy area.
To be considered a PIKOL, an individual may fulfill some or even all of the following criteria:
By identifying and engaging with PIKOLs, organizations gain valuable insights into payer perspectives and influence over reimbursement policies, ultimately facilitating optimization of product positioning and market access.
PIKOL mapping is a core component of VISFO’s Helix service offering. Click here to find out more.