Country Launch Sequencer
Sequence launches by HTA readiness, pricing risk and reference effects.
Shortlist it, send it over — we come back with the shape we'd actually recommend.
What country launch sequencer actually is.
Plans launch order across markets against HTA readiness, reference-pricing knock-on effects and payer appetite, so the global sequence optimises revenue rather than reacts to country deadlines and headline-price politics.
Built for global access teams that have been burnt before by launching into a high-IRP-weight market too early and watching the corridor collapse.
- Live launch sequencer across priority markets
- Sequence options scored on corridor, timing and revenue
- IRP knock-on table per scenario
- Decision log with sign-off and assumption set
- Live wiring into Pricing Corridor Studio and Reimbursement Strategy Console
Add the pieces you'd want and we'll build a shortlist you can review, reorder and send over. No pricing wall, no commitment — we come back with what we'd actually recommend, including anything you don't need.
Approach, modules, delivery.
Move through the tabs to see how the work runs, what it's made of and what lands at the end.
Inputs
- Country master with HTA readiness, pricing risk, payer appetite and reference fan-out per country
- External reference pricing graph, who reads off whom, with rule (basket / lowest-of / median) and basket weight
- HTA submission windows and dependencies pulled from the HTA Console
- Forecast envelope from the Forecasting Studio with country-level uptake curves and competitor entry assumptions
- Sequencing scenarios scored on NPV, year-three revenue, HTA win-rate and pricing erosion
- Downstream surfaces that consume the sequence, Pricing Corridor Studio, Reimbursement Strategy Console, HTA Console, Forecasting Studio, Payer Value Composer, Model Studio
Method
The Sequencer treats country launch order as a constrained optimisation problem, not a calendar exercise. Each country carries a live read on HTA readiness, pricing risk and payer appetite; the reference-pricing graph encodes who reads off whom and at what weight, so the model can compute the downstream pull-through of any anchor price. Candidate sequences are scored on NPV, year-three revenue, HTA win-rate and pricing erosion against the reference graph, and the recommended sequence ships with explicit assumptions, named risks and the binding constraints made visible. The output is not a slide: the chosen sequence routes straight into the Pricing Corridor Studio for live corridor maths, into the HTA Console for submission window planning and into the Forecasting Studio for NPV sensitivity.
Assumptions
- Reference-pricing weights and rules are encoded from public methodology and country-team intelligence, they are versioned, not assumed static.
- Net price disclosure follows the country's documented rule (full disclosure, list-only, or confidential rebate), the model uses the visible price for downstream basket computation.
- Demand transfer between waves is modelled with a country-level uptake curve, not a flat assumption.
Limitations
- Confidential rebates that are not visible to downstream baskets reduce the model's ability to estimate true erosion, sensitivity ranges widen accordingly.
- Geopolitical and supply constraints (allocation, dual-source obligations) are flagged but not optimised over, they are inputs, not levers.
Think this belongs in your scope?
Add it alongside anything else that fits, then send the shortlist over. We'll reply with the shape we'd recommend — sequence included, and the parts we think you can skip.
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