Social
The channel presence people actually experience you on.
Shortlist it, send it over — we come back with the shape we'd actually recommend.
What social actually is.
For most early-stage companies, social is the first surface a prospect, an investor or a candidate ever sees. It is judged the same way a website is judged, on whether it looks like a company that knows what it is doing, and it is almost never run that way. Founders post when they feel like it, the company page posts what the agency suggested, and paid burns budget against a pixel nobody set up properly.
We treat Social as a surface with an owner and a standard. One calendar across founder and company handles so the presence is continuous rather than sporadic. Paid built on the same audience cohorts as outbound and nurture, measured in cost-per-qualified-visitor not cost-per-click. Every engagement worth acting on flagged to a named owner and routed into Prospects, so attention on the channel becomes a signal in the pipeline.
- One calendar across founder and company handles, each with an owner
- Profiles and pinned assets rebuilt off the Brand spine
- Paid campaign setup with audience cohorts and CPQV tracking
- Engagement routing rules into Prospects with score and reason
- Weekly pipeline-lift read by handle and audience
- Quarterly cut list of channels that don't earn pipeline
Add the pieces you'd want and we'll build a shortlist you can review, reorder and send over. No pricing wall, no commitment — we come back with what we'd actually recommend, including anything you don't need.
Approach, modules, delivery.
Move through the tabs to see how the work runs, what it's made of and what lands at the end.
Calendar
One calendar across founder, CSO and company handles, owner per post.
LiveComposer
Posts drafted off the Stories spine with voice score and proof-point reference.
LivePaid
Campaigns built on audience cohorts shared with outbound and nurture.
LiveEngagement
Reshares, comments and follows worth routing flagged to the owner.
LivePipeline lift
Cost-per-qualified-visitor by campaign; organic pipeline lift by post type.
LiveCut list
Quarterly cut list of channels and campaigns that don't earn pipeline.
LiveThink this belongs in your scope?
Add it alongside anything else that fits, then send the shortlist over. We'll reply with the shape we'd recommend — sequence included, and the parts we think you can skip.
Build what comes next.
Whether you need growth, answers or capability, VISFO helps you move earlier and faster.