What is an HEOR stakeholder?
HEOR stakeholders include payers, health technology assessment agencies, policymakers, and academic researchers who evaluate the cost, value, and impact of medical products and services. They rely on real-world evidence, economic models, and comparative effectiveness data to inform pricing, coverage, and clinical decisions.
Why are HEOR stakeholders important in pharmaceutical strategy?
Engaging HEOR stakeholders early ensures that evidence generation aligns with the expectations of those responsible for access and reimbursement. Their influence on healthcare policy and market access outcomes makes them critical partners in bringing therapies to patients.