What is the treatment landscape?
The treatment landscape provides an overview of current standards of care, approved drugs, emerging therapies, and clinical practices within a disease area. It includes therapeutic classes, treatment sequencing, guidelines, and unmet needs. This landscape evolves with new data, competition, and policy changes.
Why is the treatment landscape important in clinical and access strategy?
It informs product positioning, trial comparator selection, value messaging, and market access planning. A clear understanding of the treatment landscape supports differentiation and enables responsive strategies as the field evolves.
