What is a target product profile (TPP)?
A TPP is a strategic planning document that defines the desired clinical, safety, and commercial attributes of a future therapy. It includes information on indication, patient population, dosing, efficacy, safety profile, and differentiation goals. It serves as a roadmap across development stages.
Why is a TPP important in pharmaceutical strategy?
It aligns cross-functional teams on what success looks like and informs trial design, regulatory planning, and Market Access strategy. A strong TPP helps ensure that development efforts meet clinical and stakeholder expectations and enables better portfolio decision-making.
