What is strategic publication planning?
Strategic publication planning involves coordinating the development and dissemination of scientific content to support a product’s narrative across its lifecycle. It includes selecting topics, assigning authorship, targeting journals and congresses, and aligning with data availability. The plan often spans clinical, real-world, and HEOR content.
Why is strategic publication planning important in pharma?
It ensures consistency, timeliness, and scientific integrity across all communications. A strong plan enhances stakeholder engagement, supports global messaging, and maximizes the impact of evidence. It also enables compliance and improves resource efficiency.
