Strategic publication planning

Strategic publication planning is the process of aligning scientific communication efforts with product goals, evidence timelines, and stakeholder needs.

What is strategic publication planning?

Strategic publication planning involves coordinating the development and dissemination of scientific content to support a product’s narrative across its lifecycle. It includes selecting topics, assigning authorship, targeting journals and congresses, and aligning with data availability. The plan often spans clinical, real-world, and HEOR content.

Why is strategic publication planning important in pharma?

It ensures consistency, timeliness, and scientific integrity across all communications. A strong plan enhances stakeholder engagement, supports global messaging, and maximizes the impact of evidence. It also enables compliance and improves resource efficiency.

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