What is Rising Star identification?
Rising Star identification involves systematically evaluating emerging researchers or clinicians based on recent publications, authorship positions, co-authorship with KOLs, institutional affiliation, and other performance metrics. These individuals are typically in the early to mid stages of their careers and show strong potential to become future opinion leaders.
Why is Rising Star identification important in medical engagement and strategy?
Identifying Rising Stars supports early relationship building, futureproofs scientific engagement, and uncovers fresh perspectives in evolving fields. Engaging with them before they become widely recognized can lead to long-term collaboration and deeper brand trust.
