What is the reimbursement landscape?
The reimbursement landscape encompasses the processes and requirements that govern access to therapies through public or private payers. This includes pricing regulations, HTA evaluations, coverage criteria, and negotiation frameworks. It can vary significantly across geographies and therapeutic areas.
Why is the reimbursement landscape important in Market Access?
Understanding this landscape is key to designing an effective pricing and evidence strategy. It helps identify barriers to access, prioritize submissions, and tailor engagement with payer stakeholders. A proactive approach to navigating the reimbursement landscape supports faster uptake and broader reach.
