What is real-world effectiveness?
Real-world effectiveness evaluates a treatment’s impact on health outcomes when used in everyday practice, accounting for patient diversity, comorbidities, and adherence patterns. It is typically assessed using real-world data sources such as electronic health records, claims data, or observational studies.
Why is real-world effectiveness important in evidence generation and access?
It provides insight into how a product performs in uncontrolled settings and across broader patient populations. This supports payer discussions, guideline inclusion, and comparative effectiveness analyses. Demonstrating real-world effectiveness is often key to long-term product adoption and success.