What is patient engagement?
Patient engagement refers to involving individuals with lived experience in key aspects of pharmaceutical development, from research planning to outcome selection and communication. It moves beyond token consultation to collaborative decision-making with patients, caregivers, or advocacy representatives.
Why is patient engagement important in pharma?
Engaging patients improves the relevance, acceptability, and success of clinical research and access strategies. It supports more patient-centered care and can lead to better trial outcomes, regulatory acceptance, and product adoption. Regulators and payers increasingly expect evidence that patient voices have shaped development.
