What is multi-stakeholder engagement?
Multi-stakeholder engagement is a structured approach to interacting with a range of external audiences who influence product access, adoption, and patient outcomes. These stakeholders may include clinicians, payers, policymakers, researchers, and advocacy groups. Effective engagement requires tailored messaging, timing, and formats.
Why is multi-stakeholder engagement important in pharma?
Complex decisions require input from multiple stakeholders. Engaging them early and often improves alignment, supports trust, and facilitates smoother access and adoption. It also ensures that evidence and strategy reflect the real-world ecosystem in which therapies will be used.
