What is medical strategy?
Medical strategy defines the objectives, tactics, and evidence priorities that guide a medical affairs team in supporting a product. It aligns scientific engagement, insight generation, evidence planning, and publication activity with broader development and commercial goals. It is developed collaboratively across global and regional teams.
Why is medical strategy important in pharmaceutical development?
A clear medical strategy ensures that activities are proactive, scientifically sound, and stakeholder focused. It bridges clinical and commercial functions and enables consistent, impactful communication across the product lifecycle. It also supports internal alignment and planning around key milestones and risks.
