What is Key Opinion Leader (KOL) mapping?
Key Opinion Leader (KOL) mapping involves systematically identifying and profiling key opinion leaders by reviewing their publication records, clinical trial participation, digital activity, speaking engagements, and professional affiliations. The goal is to understand their influence, areas of expertise, and connectivity to other stakeholders.
Why is Key Opinion Leader (KOL) mapping important in pharmaceutical strategy?
Effective Key Opinion Leader (KOL) mapping supports targeted engagement, scientific exchange, and advisory planning. It enables teams to focus efforts on the most relevant and impactful voices in a given field. It also informs broader stakeholder mapping and evidence dissemination strategies.
