DOL impact factor

What is a DOL impact factor?

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At VISFO, a Digital Opinion Leader (DOL) impact factor is a proprietary bibliometric-based calculation used to identify and rank thought leaders who are digitally active.

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How is it calculated?

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DOL impact factors are calculated based on the combination of several metrics, including:

• total number of posts on social media channels
• level of engagement per post
• reach achieved per post
• top performing content types.

How are impactfactors used?

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Ranking DOLs by impact factor allows swift identification of individuals most aligned with strategic objectives — and their networks. This awareness is vital to understanding and responding to the customer and consumer conversation online.

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By identifying, engaging and leveraging the right DOLs, organizations can reach and influence relevant online audiences and gain valuable insights into customer and consumer behavior.

DOL mapping and ranking is a core component of VISFO’s Helix service offering. Click here to find out more.