Digital landscaping

Digital landscaping is the structured analysis of online activity to identify key stakeholders, emerging trends, and scientific conversations within a therapeutic area.

What is digital landscaping?

Digital landscaping is the systematic process of mapping and analyzing stakeholder activity across digital platforms to understand the scientific, clinical, and patient-facing conversations shaping a therapeutic area. This includes reviewing content shared via social media, webinars, digital publications, virtual events, and professional networks to identify influential voices, trending topics, and communication patterns.

Why is digital landscaping important?

Digital landscaping helps pharmaceutical companies uncover new insights into stakeholder behavior, sentiment, and influence outside of traditional academic or clinical settings. It supports the identification of digital opinion leaders, informs engagement strategies, and highlights opportunities to contribute meaningfully to ongoing dialogue. When integrated into strategic planning, digital landscaping enables more precise targeting, enhances scientific visibility, and supports continuous intelligence gathering in a rapidly evolving online environment.

HelixAI
Analyze your landscape in seconds with an AI-enhanced knowledge management...
Discover HelixAI
VISFO
Consulting
Optimize your strategic decision-making
Collaborate seamlessly, solve key challenges with proven strategic frameworks, and unlock deeper insights through precision intelligence.
Discover Consulting

See it in action with an interactive demo

See how VISFO’s precision intelligence and collaborative approach ensures you have the right insights, at the right time, to make the best possible strategic decisions.
Dashboard mockupiPhone mockup