What is digital landscaping?
Digital landscaping is the systematic process of mapping and analyzing stakeholder activity across digital platforms to understand the scientific, clinical, and patient-facing conversations shaping a therapeutic area. This includes reviewing content shared via social media, webinars, digital publications, virtual events, and professional networks to identify influential voices, trending topics, and communication patterns.
Why is digital landscaping important?
Digital landscaping helps pharmaceutical companies uncover new insights into stakeholder behavior, sentiment, and influence outside of traditional academic or clinical settings. It supports the identification of digital opinion leaders, informs engagement strategies, and highlights opportunities to contribute meaningfully to ongoing dialogue. When integrated into strategic planning, digital landscaping enables more precise targeting, enhances scientific visibility, and supports continuous intelligence gathering in a rapidly evolving online environment.
