What is the digital landscape?
The digital landscape encompasses the full range of online activity relevant to a specific therapeutic area, indication, or stakeholder group. It includes social media platforms, digital publications, virtual conferences, blogs, forums, and other digital channels where scientific content is shared and discussed. This landscape reflects how information flows online, who is influencing it, and which topics are gaining attention.
Why is the digital landscape important in pharmaceutical decision-making?
Mapping the digital landscape allows pharmaceutical teams to identify key digital influencers, understand emerging conversations, and monitor how data is being interpreted and disseminated in real time. It provides a complementary perspective to traditional scientific engagement, enabling more agile and targeted communications. For medical affairs, market access, and commercial teams, insights from the digital landscape support strategy development, stakeholder mapping, reputation management, and content planning throughout the product lifecycle.