What is conference landscaping?
Conference landscaping is the structured process of analysing content and activity from relevant scientific and medical conferences to extract strategic insights. This includes identifying emerging clinical themes, new data presentations, high-impact sessions, featured speakers, and organisational priorities. The process typically involves reviewing abstracts, posters, presentations, symposia, and panel discussions across multiple events to build a comprehensive understanding of the scientific and strategic environment.
Why is conference landscaping important?
Conference landscaping enables pharmaceutical companies to stay ahead of the evolving scientific dialogue and competitor activity within their therapeutic areas of interest. It helps teams identify new research directions, track key data releases, and spot potential collaboration opportunities. For medical affairs, commercial, and strategic planning teams, these insights support proactive stakeholder engagement, evidence planning, and timing of key activities such as publications, advisory boards, or data dissemination.
