What is clinical landscaping?
Clinical landscaping is a comprehensive assessment that provides a holistic view of a particular therapeutic area and includes an evaluation of:
- disease epidemiology
- disease burden (clinical, economic, social and humanistic)
- existing therapies, as well as development pipelines
- clinical guidelines
- unmet patient needs.
Why is clinical landscaping important?
Clinical landscaping is an integral part of a number of product lifecycle management activities, including:
- asset evaluation
- clinical development optimization
- indication assessment
- launch sequence optimization
- product value communication
- strategic pricing and reimbursement.
Ultimately, clinical landscaping acts as a catalyst for medical innovation by providing the essential information and insights needed to identify, develop and deliver groundbreaking therapies that address unmet patient needs and improve healthcare outcomes.