Clinical landscaping

What is clinical landscaping?

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Clinical landscaping is a comprehensive assessment that provides a holistic view of a particular therapeutic area and includes an evaluation of:

• disease epidemiology
• disease burden (clinical, economic, social and humanistic)
• existing therapies, as well as development pipelines
• clinical guidelines
• unmet patient needs.

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Why is clinical landscaping important?

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Clinical landscaping is an integral part of a number of product lifecycle management activities, including:

• asset evaluation
• clinical development optimization
• indication assessment
• launch sequence optimization
• product value communication
• strategic pricing and reimbursement.

Ultimately, clinical landscaping acts as a catalyst for medical innovation by providing the essential information and insights needed to identify, develop and deliver groundbreaking therapies that address unmet patient needs and improve healthcare outcomes.