Understand patient needs, challenges and much more.

patient voice.

Ensure your decisions are aligned with the needs and preferences of patients at every stage of your product’s lifecycle.

The challenge: Patients are active across multiple platforms sharing their experiences, challenges and recommendations in their own words, offering valuable insights into current trends and topics, but discovering and analyzing patient insights can be challenging.  

The solution: We use a wide range of sources and tools to understand patients, analyzing topics, language, attitudes, platform usage, content, demographics and geography. This means we can give you the best view of the patients you seek to serve, to inform your development decisions, enhance your market access and support your engagement pre and post-launch.


  • Networks – patient advisory groups, influencers and stakeholders​
  • Language & topics to drive your content and engagement plans​
  • Unmet needs to drive your target product profile and product development​
  • Patient experience to inform real world evidence, discrete choice experiments and primary research​

Using digital intelligence to inform content strategy within medical affairs.
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All delivered as strategic reports, interactive intelligence dashboards and scenario planning tools, placing an optimal strategy at your fingertips.