Avoid costly errors and create competitive advantages by successfully meeting the needs of patients.

The challenge: Understanding the true wants and needs of patients is pivotal to any pre-launch programme. Whether it’s duration of treatment or key clinical characteristics, these considerations should all be tested before advancing a programme.

The solution: We evaluate what patients are saying about their disease, their treatments, their daily needs and the challenges they face. We can look broadly across digital platforms and use specific tools such as discrete choice experiments (DCEs) to give you superior insights.

Deliverables.

• A comprehensive view of patient needs  
• The advantages and disadvantages of current treatments  
• The channels, non-governmental organizations and trusted sources patients use
• Specifically designed tools to answer your development questions

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