# Using digital intelligence to inform content strategy within Medical Affairs
> Case studies
Source: https://www.visfo.health/resources/digital-intelligence
Tags: case-study
Updated: 2026-06-18T11:14:24.685257+00:00

**The brief**

Given the nature of [Medical Affairs](/glossary/medical-affairs), developing a content strategy for healthcare professional (HCP) engagement is always challenging. To best support our client in the development of their strategy and optimize engagement with their customers, we undertook a digital intelligence project to better understand the online conversation and identify core areas of interest to HCPs.

**The challenge**

The client’s focus on an effective digital engagement strategy required an unbiased, in-depth analysis of the conversation surrounding a niche therapy area to create benchmarks for their content architecture.

**The solution**

To establish a comprehensive overview of the digital landscape, we applied our unbiased topic modeling approach to uncover naturally occurring topics and themes in the online conversation and then combined the data with a social panel analysis to enable definition of key themes and preferences among HCPs within the relevant therapy area. We delivered a series of key themes and areas of interest, relevant opinion leaders and the most-utilized digital channels.

**The value to the client**

A rapid, thorough, data-supported narrative that included recommendations for content themes to pursue and best formats for delivery, allowing our client to build an effective communication strategy.