# Pricing & reimbursement
> Pricing corridors and a launch sequence the access team can defend.
Source: https://www.visfo.health/projects/pricing-strategy
Tags: Sprint

_Pricing corridors and a launch sequence the access team can defend._

We benchmark comparators, model pricing corridors and recommend a launch sequence by market, using available and appropriately comparable pricing and reimbursement evidence. Delivered as a pricing strategy document with the supporting model and, where useful, a live corridor view the team can interrogate.

## What it is

A defensible pricing strategy across priority markets, corridor, comparator anchor, launch sequence, built on a model the access team can interrogate rather than on a single recommended price. Corridors are modelled using available and appropriately comparable pricing and reimbursement evidence; where comparator data is thin or not comparable, we say so and show the effect on confidence.

Built for global access teams setting price ahead of first launches or re-pricing into reference markets. Sized for situations where IRP exposure and parallel-trade risk actually shape the answer.

## How we run it

1. **Frame** — Agree the priority markets, the IRP rules between them, the comparators, the launch window and the pricing evidence realistically available in each market. Agree the value the price has to defend.

2. **Ingest** — Pull available comparator pricing, payer archetype framing, model outputs and prior precedent into the corridor frame, recording where data is missing or not comparable.

3. **Synthesise** — Model list and net scenarios with assumptions visible, surface IRP knock-on and parallel-trade exposure, score launch sequences on corridor preservation.

4. **Deliver** — Ship the pricing strategy document, the working model and a live corridor portal the team can rerun as comparator prices and reimbursement positions move.

## What you get

- Pricing strategy document with corridor, anchor and sequence recommendations

- Working pricing model with assumptions and scenarios open to inspection

- IRP exposure map across priority markets

- Launch sequence options scored on corridor preservation and net revenue

- Live corridor portal the team continues to interrogate