# Positioning & messaging
> Positioning the whole organisation will actually sign behind.
Source: https://www.visfo.health/projects/positioning-workshops
Tags: Workshop

_Positioning the whole organisation will actually sign behind._

Facilitated sessions that turn the raw asset story into positioning the whole organisation can sign behind. Written up as a positioning document, message map and workshop outputs.

## What it is

Facilitated sessions that turn the raw asset story into positioning the whole organisation will actually sign behind, rather than parallel versions that each function quietly carries into its own work.

Built for asset teams ahead of launch, or for re-positioning after a label update, a new indication or a competitor move. The artefact is alignment, not a deck.

## How we run it

1. **Frame** — Lock the asset, the audiences, the competitive frame and the boundaries the positioning has to respect.

2. **Ingest** — Pull existing positioning statements, evidence anchors, competitor framings and prior cross-functional inputs into one structured base.

3. **Synthesise** — Facilitate the workshop set with medical, commercial, access and HEOR in the room. Force the trade-offs into a shared statement rather than a negotiated paragraph.

4. **Deliver** — Ship the positioning document, the message map and the workshop outputs in a form the team can defend and reuse.

## What you get

- Positioning document signed across functions

- Audience message map (clinician, payer, patient, internal)

- Workshop outputs with the trade-offs recorded

- Cross-functional sign-off pack

- Reference set for downstream assets