# Patient preference & outcomes
> What patients actually trade off, quantified, plus the PRO or COA scaffolding to carry it.
Source: https://www.visfo.health/projects/patient-preference
Tags: Sprint

_What patients actually trade off, quantified, plus the PRO or COA scaffolding to carry it._

A quant and qual study capturing what patients trade off, paired with the PRO or COA selection or design that anchors it in label and value-story conversations. Delivered as a study report and read-out.

## What it is

What patients actually trade off, quantified, paired with the PRO or COA selection or design that anchors it in label and value-story conversations. Quant and qual, with the rigour the regulator and the agency will accept.

Built for medical, access and HEOR teams where the patient-preference evidence has to defend a label claim, a value-story argument or a model input, not decorate a slide.

## How we run it

1. **Frame** — Lock the attributes, the populations, the research questions and the downstream uses the evidence has to support.

2. **Ingest** — Recruit, design the instrument (DCE, best-worst scaling, qualitative interviews), field it and capture the responses.

3. **Synthesise** — Analyse, score the preference structure and select or design the PRO or COA scaffolding that carries the evidence into label and value-story work.

4. **Deliver** — Ship the study report, the read-out and the PRO or COA recommendations the team can act on.

## What you get

- Patient preference study report

- Quantified trade-off structure with confidence intervals

- PRO or COA selection or design recommendation

- Implications for label, value story and model inputs

- Working read-out for medical, access and HEOR