# Patient journey
> Journey maps grounded in primary research with patients and caregivers, not workshop hunches.
Source: https://www.visfo.health/projects/patient-journey
Tags: Sprint

_Journey maps grounded in primary research with patients and caregivers, not workshop hunches._

We build evidence-based journey maps from primary research with patients and caregivers: what they do, what they feel, where the caregiver burden actually sits, where you can credibly help. Delivered as journey artefacts and a working session with the cross-functional team.

## What it is

Journey maps grounded in primary research with patients and caregivers, what they do, what they feel, where the caregiver burden actually sits, where the asset can credibly help, rather than workshop hunches written up in a deck.

Built for medical, commercial and access teams that need lived experience in the room when product, evidence and engagement decisions are being made, not represented by proxy a quarter after the fact.

## How we run it

1. **Frame** — Lock the indication, the patient and caregiver segments, the research questions and the decisions the journey has to inform.

2. **Ingest** — Recruit the patient and caregiver participants, design the research instrument and run the interviews and observations.

3. **Synthesise** — Structure the journey, surface the emotional layer alongside the clinical one, identify the credible help points and write the implications by function.

4. **Deliver** — Ship the journey artefacts and run a working session with the cross-functional team that lands the implications, not just the map.

## What you get

- Journey maps from primary patient and caregiver research

- Touchpoint, drop-off and switch-point analysis

- Caregiver burden register

- Implications by function (medical, access, commercial)

- Working session and read-out with the cross-functional team