# Medical strategy operating model
> Turn the strategy deck into the weighting the field actually works to.
Source: https://www.visfo.health/projects/medical-strategy-operating-model
Tags: Sprint

_Turn the strategy deck into the weighting the field actually works to._

We translate medical strategy into a small set of weighted objectives, the behaviours that move them and the measures that prove it, so priorities show up in day-to-day field decisions rather than an annual slide.

## What it is

A working operating model that sits between the medical strategy and the field. Each strategic objective gets a weighting, the stakeholder behaviours that would signal progress, and the measures that show whether it is happening.

Built for medical leads whose strategy is sound but invisible in the week-to-week: territory plans, engagement choices and MSL notes that could belong to any strategy at all.

## How we run it

1. **Frame** — Agree the three to five objectives the year genuinely turns on, and what would have to be true for each to be met.

2. **Ingest** — Pull the current strategy, brand plan, field plans and existing metrics into one view and show where they disagree.

3. **Synthesise** — Weight the objectives, define the observable behaviours underneath each and set the measure and threshold per behaviour.

4. **Deliver** — Ship the operating model, the measurement frame and a working session that walks medical and field leadership through the trade-offs.

## What you get

- Weighted objective set with explicit trade-offs recorded

- Behaviour map: what progress looks like at stakeholder level

- Measure and threshold per objective, with the data source named

- Alignment view showing where current field plans diverge from strategy

- Governance cadence for re-weighting when the evidence or market moves