# Country archetypes
> A launch wave plan grounded in access readiness, not gut feel.
Source: https://www.visfo.health/projects/country-archetype
Tags: Sprint

_A launch wave plan grounded in access readiness, not gut feel._

We segment target markets, score access readiness across HTA, pricing and reference effects, and produce a launch wave plan with rationale by country and a steering-committee read-out.

## What it is

A defensible launch-wave plan grounded in access readiness rather than gut feel or affiliate volume. Markets segmented by HTA profile, pricing context and reference-effect risk, then sequenced into waves the global team can defend.

Built for global access and commercial leads facing a multi-market launch where IRP exposure and HTA timing genuinely shape revenue, not where every country goes day one.

## How we run it

1. **Frame** — Lock the priority market set, the access dimensions that matter, and the criteria the sequence will be judged on (corridor, time-to-access, net revenue, strategic markets).

2. **Ingest** — Pull HTA readiness, pricing context, reference-pricing rules, payer appetite and competitor presence per market into a single comparable frame.

3. **Synthesise** — Cluster markets into archetypes, score each against the launch criteria, model alternative sequences and surface the trade-offs explicitly.

4. **Deliver** — Ship the launch wave plan with rationale per country, a working comparison portal and a steering-committee read-out.

## What you get

- Country archetypes with the criteria that define each

- Launch wave plan with rationale per country

- Sequence options scored on corridor, timing and revenue

- Working comparison portal across the priority markets

- Steering-committee read-out and decision pack