# Congress strategy
> What to present, who to engage, where to invest, across the congress year.
Source: https://www.visfo.health/projects/congress-strategy
Tags: Sprint

_What to present, who to engage, where to invest, across the congress year._

We build the annual congress plan: priority meetings, presence model, scientific contributions, KOL engagement and measurement. Written up as a plan, a cross-functional read-out deck and a working tracker the medical team runs against the year.

## What it is

What to present, who to engage, where to invest, across the congress year. The annual congress plan with priority meetings, presence model, scientific contributions, KOL engagement and measurement.

Built for medical teams approaching the planning round with a calendar full of meetings and a budget that will not stretch to all of them. The point is the trade-offs, not the attendance list.

This decides which meetings earn your investment across the year. Conference planning is the companion piece that runs a single meeting properly once it has been chosen.

## How we run it

1. **Frame** — Lock the year, the asset milestones, the engagement priorities and the criteria the plan will rank congresses against.

2. **Ingest** — Pull the congress calendar, the publication pipeline, the KOL engagement plan and the prior-year measurement into one structured base.

3. **Synthesise** — Score congresses against the criteria, design the presence model per priority meeting and align scientific contributions to the publication plan.

4. **Deliver** — Ship the written plan, a cross-functional read-out deck and a working tracker the medical team runs against the year.

## What you get

- Annual congress plan with priorities and rationale

- Presence model per priority meeting

- Scientific contribution plan and authorship strategy

- KOL engagement plan tied to congress slots

- Working tracker and measurement framework