# Competitive intelligence
> A baseline CI read plus the watchlist worth running for the next 12 months.
Source: https://www.visfo.health/projects/competitive-intelligence
Tags: Sprint

_A baseline CI read plus the watchlist worth running for the next 12 months._

We build your CI baseline across competitors, regulators and conferences, and hand over a prioritised watchlist with cadence and owners. Published as a live signal feed with quarterly cross-functional read-outs.

## What it is

A baseline read of the competitive landscape plus the watchlist worth running for the next 12 months. Not a one-off slide deck, a living signal feed with quarterly read-outs the cross-functional team can act on.

Built for asset teams entering a contested space or re-orienting after a competitor read-out. Sized for situations where competitor moves shape pricing, positioning or evidence priorities.

## How we run it

1. **Frame** — Lock the competitor set, the dimensions that matter (label, evidence, pricing, access, commercial), and the decisions the CI feed must inform.

2. **Ingest** — Pull publications, trial registries, congress activity, label and regulatory filings, pricing precedent and press into one structured baseline.

3. **Synthesise** — Build the baseline read per competitor, classify each event by impact, and design the watchlist with cadence and owners for the next 12 months.

4. **Deliver** — Ship the baseline report, stand up the live signal feed and run the first quarterly cross-functional read-out.

## What you get

- Baseline CI report across the competitor set

- Prioritised watchlist with cadence and owners

- Live signal feed classified by impact and function affected

- Quarterly cross-functional read-out and operating ritual

- Decision log of how CI inputs changed the asset plan