# Brand planning
> A v1 brand plan the cross-functional team will actually sign.
Source: https://www.visfo.health/projects/brand-plan-sprint
Tags: Sprint

_A v1 brand plan the cross-functional team will actually sign._

We build the v1 brand plan: strategic imperatives, tactics, KPIs. Written up as a brand plan document ready for cross-functional sign-off.

## What it is

A focused engagement that builds the v1 brand plan, strategic imperatives, tactics, KPIs, quickly enough to land in the planning cycle and tight enough that the cross-functional team will actually sign it.

Built for asset teams that have lost six months to brand-plan rituals before and want a working v1 the team will own, not a 90-slide archive piece. Sized for launches inside an 18-month window.

## How we run it

1. **Frame** — Lock the strategic imperatives, the markets in scope, the cross-functional inputs and the decision moments the plan must reach.

2. **Ingest** — Pull positioning, evidence, access plan, commercial inputs and prior brand artefacts into one structured base.

3. **Synthesise** — Build the plan against the imperatives, with tactics anchored to the spine, KPIs that the team can measure and a budget shape the leadership can defend.

4. **Deliver** — Ship the v1 brand plan ready for cross-functional sign-off and run a working session that hands it over.

## What you get

- Brand plan v1.0 ready for sign-off

- Strategic imperatives with the rationale and trade-offs

- Tactic library mapped to imperative and KPI

- Cross-functional review and sign-off pack

- Working session and operating cadence for the year