# Patient advocacy
> The long-view advocacy plan, the partner shortlist and the operating model for embedding patient voice.
Source: https://www.visfo.health/projects/advocacy-strategy
Tags: Sprint

_The long-view advocacy plan, the partner shortlist and the operating model for embedding patient voice._

We map patient advocacy organisations, set the strategy, hand over a partner shortlist with engagement priorities, and design the operating model for embedding patient voice across functions. Written up as a strategy document with governance and cadence.

## What it is

The long-view advocacy plan, the partner shortlist and the operating model for embedding patient voice across functions, not a one-off partnership written up as a strategy.

Built for medical and corporate-affairs teams standing up an advocacy programme or refreshing one that has drifted into transactional sponsorships. Designed to outlast a single launch.

## How we run it

1. **Frame** — Lock the therapy area, the geographies, the partner archetypes and the strategic objectives the programme must serve.

2. **Ingest** — Map the advocacy landscape, the prior engagement history, the regulatory frame and the cross-functional inputs.

3. **Synthesise** — Set the strategy, build the partner shortlist with engagement priorities, design the governance and the cadence that will keep patient voice in the room.

4. **Deliver** — Ship the written strategy with the operating model and a working session with the cross-functional team.

## What you get

- Written advocacy strategy

- Partner shortlist with engagement priorities

- Operating model for embedding patient voice across functions

- Governance, cadence and measurement framework

- Working session and handover