# Pricing Corridor Studio
> Reference-pricing exposure, scenario corridors and launch sequence in one room.
Source: https://www.visfo.health/product/pricing-strategy-studio
Tags: Platform, AI-assisted

_Reference-pricing exposure, scenario corridors and launch sequence in one room._

Models international reference pricing exposure, parallel-trade risk and launch sequence trade-offs, every corridor decision recorded with the assumptions, precedent and ceiling that justify it.

## What it is

The modelling and decision surface for the international pricing corridor. One canonical view of list and net-price scenarios per market, the reference-pricing exposure each market creates for the others, the parallel-trade risk implied by the spread, and the launch sequence that protects the corridor.

It is not a brittle Excel that the pricing lead alone can open. Every market sits in an IRP graph with its referencing peers, every scenario carries its assumptions, ceiling and precedent, every corridor decision is logged with the sign-off, and the surface stays live as comparator prices, model outputs and reimbursement positions move underneath it.

## How we run it

1. **Map the corridor** — Lay out every priority market with its reference-pricing rules, peer basket and weighting. Surface where one market's list price drags another's ceiling, and where regional carve-outs break or hold the corridor.

2. **Run the scenarios** — Model list and net scenarios with the assumptions visible: comparator anchor, MEA discount, volume bands, free-goods tail. Each scenario carries a corridor score, a parallel-trade flag and an IRP knock-on table.

3. **Sequence the launches** — Sequence market launches against HTA readiness, reference exposure and payer appetite. Surface the sequences that protect net revenue across the corridor versus the ones that protect a single market's headline price.

4. **Lock and defend** — Lock the corridor decision with the sign-off, the precedent and the ceiling. The decision log is the surface the next pricing committee opens, not a buried PDF.

## What you get

- Live IRP corridor map across priority markets with reference rules and peer baskets visible

- Scenario library with assumptions, ceiling, parallel-trade flag and IRP knock-on table per scenario

- Launch sequence options scored on corridor preservation, net revenue and HTA readiness

- Corridor decision log with sign-offs, precedent and the assumption set that justified each call

- Live links into the Reimbursement Strategy Console, Model Studio, Payer Value Composer and Tender Tracker so the corridor stays anchored to the deal reality