# Omnichannel NBA Engine
> Next best action across every stakeholder touchpoint.
Source: https://www.visfo.health/product/omnichannel-nba
Tags: AI-assisted

_Next best action across every stakeholder touchpoint._

An orchestration layer that recommends the next best action, sequences it across channels, and measures response, joined up to the stakeholder map and engagement history.

## What it is

Next best action across every stakeholder touchpoint, sequenced across channels, measured against response, joined up to the stakeholder map and the engagement history rather than left to each channel's own playbook.

Built for commercial and medical teams that have inherited five channels and four playbooks and need the next move per stakeholder to be one recommendation, not five suggestions.

## How we run it

1. **Configure** — Lock the stakeholder set, the channel mix, the engagement model and the outcomes the NBA has to drive.

2. **Connect** — Wire the stakeholder graph, the content library, the prior interaction history and the channel telemetry into one source.

3. **Operate** — Recommend the next best action per stakeholder with the channel, the content and the timing. Measure response and re-rank.

4. **Extend** — Add channels, stakeholder segments and outcome models as the programme matures. Surface what works and what does not by archetype.

## What you get

- Per-stakeholder next-best-action queue

- Channel and content recommendation with timing

- Response measurement and re-ranking loop

- Outcome attribution by stakeholder archetype

- Live wiring into the Stakeholder Graph and engagement systems