# Field Insights Engine
> Structured capture and synthesis of every MSL and medical interaction.
Source: https://www.visfo.health/product/field-insights-engine
Tags: AI-assisted

_Structured capture and synthesis of every MSL and medical interaction._

Turns unstructured field interactions into structured insight, themes, objections, unmet needs, synthesised across the team rather than buried in a CRM.

## What it is

Turns unstructured field interactions into structured insight, themes, objections, unmet needs, synthesised across the team rather than buried in CRM notes nobody re-reads.

The synthesis layer under Field Medical Excellence. Built for medical and MSL leadership where the bottleneck is not the volume of interactions but the signal hidden inside them.

If you want the evidence before the platform, MSL insight analysis runs the same scoring and clustering as a project on your existing note corpus, and the rubric it produces is what the engine then runs on.

## How we run it

1. **Configure** — Lock the taxonomy (themes, objections, unmet needs), the note quality rubric and the audiences the insight feed has to serve.

2. **Connect** — Wire the interaction stream from Engagement OS, the content library and the asset claim hierarchy into the engine.

3. **Operate** — Score every note for signal quality, classify interactions automatically, surface emerging themes and route high-impact signal to medical strategy, with coaching prompts back to the MSL who wrote the note.

4. **Extend** — Add geographies, asset programmes and audience cuts. Track which insights changed the plan and which did not.

## What you get

- MSL note quality score with coaching signal per interaction

- Classified interaction stream with theme and objection tags

- Emerging theme detection across the team

- Signal routing to medical strategy and narrative work

- Outcome register tying insight to strategy moves