# DCE & Preference Studio
> Discrete choice experiments and preference elicitation, end to end.
Source: https://www.visfo.health/product/dce-preference-studio
Tags: Platform

_Discrete choice experiments and preference elicitation, end to end._

Design and run discrete choice experiments and preference studies, instrument design, fielding, analysis, with outputs that drop straight into the value story and economic models.

## What it is

Design and run discrete choice experiments and preference studies end to end, instrument design, fielding, analysis, with outputs that drop straight into the value story and the economic models rather than sitting in a separate report.

Built for HEOR and access teams where preference evidence has to land in a label claim, a value-story argument or a model input within the submission window, not after it.

## How we run it

1. **Configure** — Lock the attributes, the populations, the research questions and the downstream uses the evidence has to support.

2. **Connect** — Recruit, design the DCE or preference instrument and field it with the rigour the regulator and the agency will accept.

3. **Operate** — Run the analysis with diagnostics, surface the preference structure and write the implications for label, value story and model.

4. **Extend** — Refresh as new evidence lands. Track which preference inputs changed which downstream surface.

## What you get

- DCE / preference study report

- Quantified trade-off structure with confidence intervals

- Instrument design provenance and reproducibility

- Implications for label, value story and model inputs

- Live wiring into Model Studio, Payer Value Composer and Narrative Workbench