# Website
> The company website, working hard.
Source: https://www.visfo.health/launch/website
Tags: Surface

_The company website, working hard._

The site that does commercial work, translates the science, opens doors with investors, partners and first customers, and keeps earning its place as the story evolves.

## What it is

A company website is almost always the wrong artefact for the job it's asked to do. Pretty for the founder, illegible to the investor, generic to the recruit, and silent on whether a single visitor turned into a meeting.

We build the site as a working surface, not a brochure. Every page has one audience, one job and one success metric. The copy is rendered from the Brand spine, the CTAs fire into the Hub, the forms route into Prospects, and the team reads intent by audience instead of pageviews.

## How we run it

1. **Frame** — Audience map, jobs-to-be-done per page, success metric per route. The site is designed against named outcomes, not a sitemap.

2. **Build** — Component library on the Brand spine, copy drafted from variables, design tokens shared with the rest of the system.

3. **Wire** — Hub events on every CTA, CRM sync on every form, intent scoring on every audience-tagged page.

4. **Measure** — Weekly read of qualified intent by audience, not vanity pageviews. Pages earn their place or get cut.

## What you get

- Audience-tagged sitemap with success metric per route

- Component library wired to the Brand variable hub

- Forms routed into Prospects with owner and cadence

- Hub event taxonomy implemented across every CTA, video and scroll milestone

- Weekly intent-by-audience dashboard

- Editorial cadence and per-page owner