# Social
> The channel presence people actually experience you on.
Source: https://www.visfo.health/launch/social
Tags: Surfaces

_The channel presence people actually experience you on._

Founder and company handles run as a proper surface: consistent presence, paid placement where it earns its keep, and every engagement routed back into the hub as a signal.

## What it is

For most early-stage companies, social is the first surface a prospect, an investor or a candidate ever sees. It is judged the same way a website is judged, on whether it looks like a company that knows what it is doing, and it is almost never run that way. Founders post when they feel like it, the company page posts what the agency suggested, and paid burns budget against a pixel nobody set up properly.

We treat Social as a surface with an owner and a standard. One calendar across founder and company handles so the presence is continuous rather than sporadic. Paid built on the same audience cohorts as outbound and nurture, measured in cost-per-qualified-visitor not cost-per-click. Every engagement worth acting on flagged to a named owner and routed into Prospects, so attention on the channel becomes a signal in the pipeline.

The posts themselves are produced by Social studio. This is where they land, who owns the channel, and what happens when someone reacts.

## How we run it

1. **Frame** — One calendar across founder, CSO and company handles. Each handle has an owner, a role in the mix and a standard for what belongs on it.

2. **Present** — Profiles, bios and pinned assets rebuilt off the Brand spine so the surface reads consistently whichever handle someone arrives through.

3. **Wire** — Paid campaigns built on audience cohorts that match outbound and nurture. Engagement signals routed into Prospects with score and reason.

4. **Measure** — Cost-per-qualified-visitor by campaign; pipeline lift by handle and audience. Sub-channels that don't earn pipeline get cut.

## What you get

- One calendar across founder and company handles, each with an owner

- Profiles and pinned assets rebuilt off the Brand spine

- Paid campaign setup with audience cohorts and CPQV tracking

- Engagement routing rules into Prospects with score and reason

- Weekly pipeline-lift read by handle and audience

- Quarterly cut list of channels that don't earn pipeline