# Prospects
> Prospect management, scoring and routing that feeds your CRM.
Source: https://www.visfo.health/launch/prospects
Tags: Programme

_Prospect management, scoring and routing that feeds your CRM._

Identify, score and route the accounts and people that matter, then hand them clean into the CRM. No leaks between hand-raise and first conversation.

## What it is

The list always exists, in a CSV, a Sales Navigator export, a board member's head. The work is turning it into something the team can act on this week without losing context next month.

Prospects gives every account a score, an owner and a next action, then routes it cleanly into the CRM the moment it crosses the threshold. Investors, partners, recruits and customers are different ICPs and get different scoring and cadences, but live in the same operating model.

## How we run it

1. **Define** — ICP per lens: Investors, Partners, Recruits, Customers. Firmographic, signal-based and intent-based criteria, written down.

2. **Score** — Weighted scoring model the team can argue with. Transparent weights, transparent inputs, transparent re-ordering.

3. **Route** — Rules per score tier × owner × cadence. Founder takes the ≥85s, nurture takes the rest. No leaks.

4. **Maintain** — Weekly review, score decay, archival with reason codes. The queue stays small and current.

## What you get

- ICP definition per lens (Investor, Partner, Recruit, Customer)

- Scoring model with weights, applied live across the queue

- Routing rules per tier and owner

- Weekly review queue with next-action prompts

- Clean handoff to the CRM with score and reason codes attached