# Personalisation
> 1:1 surfaces for the accounts that move the number.
Source: https://www.visfo.health/launch/personalisation
Tags: Surface

_1:1 surfaces for the accounts that move the number._

Account-specific microsites and personalised journeys for the named targets that justify the work, fast to spin up, easy to measure, fed by the Foundation.

## What it is

A handful of accounts justify a real piece of work each. The rest don't. Personalisation is the engine that lets the team build a credible 1:1 surface for the named target in an afternoon and then read whether it moved.

Brand variables, page templates and the Hub do most of the work. A typist with a brief assembles the page; the outbound cadence references it; engagement signals route into Prospects and into the founder's morning queue. Built for the 20 accounts that matter, not the 2,000 that don't.

## How we run it

1. **Frame** — Named-account list with explicit ICP, the decision-maker and the one thing that would make them say yes.

2. **Build** — 1:1 microsite assembled from Brand variables, hand-edited copy where it counts, in a day.

3. **Wire** — Outbound cadence references the page, page reads route into Prospects, owner pings the founder on engagement.

4. **Measure** — Named-account engagement, meetings booked, deal-stage movement. The page is judged on the account, not the visit.

## What you get

- Named-target list with per-account ICP and decision-maker

- 1:1 page template assembled from Brand variables

- Outbound cadence and reply playbook referencing the page

- Engagement signals routed to Prospects with score and reason

- Weekly named-account review with founder