# Outreach
> Outbound email and LinkedIn sequences through the hub.
Source: https://www.visfo.health/launch/outreach
Tags: Demand

_Outbound email and LinkedIn sequences through the hub._

Targeted, cadenced outbound across email and LinkedIn, run through the hub so every touch is attributed, scored and learned from.

## What it is

Most founders do outbound either as one heroic Sunday-night blast that gets three replies and no follow-ups, or via an offshore SDR that floods inboxes with templated openers nobody reads. Both leave the same residue: no learning, no signal, no compounding.

Outreach is the engine that runs it as a system. Named audiences with explicit ICP, sequences drafted off the Stories spine, replies routed by signal not by inbox time, and every event scored back into Prospects. The founder owns the Tier-1 conversations; the system runs the long tail without forgetting them.

## How we run it

1. **Frame** — Audience cohorts with ICP, owner and weighted score. Sequences sized to the audience: founder-led for Tier-1, system-led for everything else.

2. **Build** — 5-touch sequences across email and LinkedIn, drafted off the Stories spine, each touch tied to a proof point and a CTA.

3. **Wire** — Replies and signals routed into the inbox queue with score uplift; opens, doc downloads and deck views land in Prospects.

4. **Measure** — Sent / replied / met / converted per audience, per sequence, per touch. Sequences that don't earn replies get re-written or cut.

## What you get

- Audience cohorts with ICP, owner and cadence

- Sequences drafted off the Stories spine, by audience

- Inbox queue with signal-routed prioritisation

- Signals piped into Prospects with weight and reason

- Attribution dashboard: sent → replied → met → converted

- Weekly sequence review with re-write and cut decisions